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Superbowl proves financial boon for Arizona PHOENIX, Arizona, May 29 - Arizona's first Super Bowl proved to be a super pay day for the state, translating into a nearly $306 million boost for the local economy. An independent study released Wednesday showed that the 89,000 visitors who came to Arizona for the Jan. 28 National Football League championship game spent far more money than had been projected. Officials had estimated that the overall economic impact for Super Bowl XXX would be $187 million. "The Dallas Cowboys beat the Pittsburgh Steelers on Super Sunday, but the real winner of Super Bowl XXX was the state of Arizona," Gov. Fife Symington said. The study, by Arizona State University's Center for Business Research, was based on surveys of nearly 1,300 non-residents who attended the Super Bowl and related events. It included direct spending by Super Bowl visitors, groups and organizations and their indirect effects on economic activity throughout the state. In addition to the money, the study offered a profile of who attended the game. One-third of the attendees came from Texas or Pennsylvania, another 12 percent were from California and 7 percent from New York, according to the study. Three percent were from outside the United States, mostly Mexico and Canada. Fans stayed an average of 3.3 nights, with 70 percent of them staying in a resort, hotel or motel. Seventy-five flew commercial, 12 percent by charter and one percent came in private planes. Arizona was to have hosted Super Bowl XXVII, but the game was yanked by the NFL in 1991 when Arizona voters rejected a statewide holiday to honor slain civil rights leader Rev. Martin Luther King Jr. The holiday was passed in 1992.
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